5/11/09

Honda Insight Cracks Open Prius Stronghold — Can Startups Step In?

By Josie Garthwaite - Earth2Tech 

The new Honda Insight has gone where no hybrid has gone before: It topped the charts for vehicle sales in Japan last month, vaulting from the 21st spot in March and beating out not only the Toyota Prius, but also all the country's usual top sellers (excluding minicars) the Associated Press reports. An updated version of the Prius with more power than the second-generation model is scheduled to roll out in Japan next week, and despite a $7.8 billion loss in the first three months of this year, Toyota is spending big on a new advertising campaign to snatch the crown.